Mendruk
Six structured courses on entrepreneurial skills — built around the decisions that actually separate businesses that grow from those that stall. Including a close look at how to choose the right competitors for your business.
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The people behind the material
Neither instructor arrived here through theory. Both spent years running or advising real businesses — the kind where a wrong call about pricing or market positioning has immediate consequences.
The content reflects that. It is built around problems that came up repeatedly in practice, not problems that look interesting in a textbook. Competitor analysis, for instance, is taught not as a framework to memorise but as a thinking habit to develop — including the specific question of how to choose the right competitors for your business rather than the most obvious ones.
Since 2018, Mendruk has worked with participants from 14 countries. The feedback that comes back most often is not about the content volume — it is about how specific the examples are.
Rafał Dębski
Strategy & Market Analysis
Spent eight years running a consulting practice focused on early-stage ventures. Now teaches the modules on competitive positioning and business model stress-testing.
Agnieszka Woźniak
Operations & Growth
Former operations lead at a mid-size e-commerce company, then co-founded two product businesses. Covers pricing decisions, hiring timing, and the operational traps that slow down otherwise healthy companies.
Where most people are when they start
You know your product. You are less sure about the market.
Most people who start here have a solid grasp of what they are building. The shakier part is understanding where it fits — and who else is competing for the same attention, even if they look completely different on the surface.
Competitor lists that do not actually help
A common starting point is a list of five obvious competitors found through a quick search. The problem is that obvious competitors are often not the right ones to study. Knowing how to choose the right competitors for your business — based on customer behaviour rather than surface similarity — changes what you learn from the analysis.
Decisions made without a reliable frame
Pricing, positioning, timing — these tend to get decided on instinct or by copying what others appear to be doing. The gap between where you are and where the program takes you is not about knowledge volume. It is about having a repeatable way to think through these calls.
When things get difficult
Online learning tends to go quiet at exactly the wrong moment — when a concept does not land or when a real situation does not match the example. The support here is not a chatbot or a FAQ page. It is actual people who have worked through the same material and can tell the difference between a question that needs a quick clarification and one that needs a longer conversation.
That said, response times are not instant and availability has limits. What is realistic: a reply within two working days, a weekly live session for questions that come up repeatedly, and a community channel where participants help each other — which, in practice, is often faster than waiting for an instructor.
Async Q&A with instructors
Submit questions directly to Rafał or Agnieszka. Responses within two working days, often sooner.
Weekly live session
One hour each week. No fixed agenda — driven entirely by what participants are stuck on that week.
Participant community
A shared space where people at different stages of the program exchange notes, tools, and honest feedback on each other's thinking.
"I got stuck on the competitor selection module — my industry does not map cleanly onto the examples. I posted a question on a Tuesday evening and had a detailed reply by Thursday morning. Not a template answer — an actual response to my specific situation."